Marketing of services Essay Example | Topics and Well Written Essays - 1750 words

Marketing of services - Essay Example The political system of the country provides favourable business framework for companies to operate efficiently and ethically (Clayton Utz 2012). Technological Australia is recognised to be a technologically developed country which adopts latest technology rapidly which further facilitates organisations to ensure greater competitive advantages (Clayton Utz 2012). The intellectual property as well as technology is protected with legal laws and frameworks to preserve integrity and financial reporting transparency in the industry (Clayton Utz 2012). These are the various external factors which are observed to be quite favourable for Beehive marketing when performing its business operations in an effective manner. The internal environment of the company can be analysed in-depth with the identification of its internal strengths as well as weaknesses. In this respect, the key internal strength of Beehive is determined to be the employees or staffs. Notably, the employees in Beehive are ski lful as well as committed who perform their activities effectively. Moreover, the employees are also observed to be operating as a team which in return improves its workplace culture substantially and thus creates an indirect influence on its production efficiency. The company possesses a good brand image in the worldwide market segment which can also be attributed as one of its major strengths. Furthermore, the company with its business values and nature will be successful in offering better services in relation to marketing solutions for business sectors. The main weakness of the company is that it lacks adequate and proper office space employing 3 employees. Moreover, the company is also observed to be facing the issue of communication gap and control...In this respect, the key internal strength of Beehive is determined to be the employees or staffs. Notably, the employees in Beehive are skilful as well as committed who perform their activities effectively. Moreover, the employee s are also observed to be operating as a team which in return improves its workplace culture substantially and thus creates an indirect influence on its production efficiency. The company possesses a good brand image in the worldwide market segment which can also be attributed as one of its major strengths. Furthermore, the company with its business values and nature will be successful in offering better services in relation to marketing solutions for business sectors. The main weakness of the company is that it lacks adequate and proper office space employing 3 employees. Moreover, the company is also observed to be facing the issue of communication gap and control with clients as no specific communication measures have been adopted thus far. The team members of the company are also not offered with training facilities in relation to social media, copywriting as well as event management. The company is also perceived to be lacking commitment as well as business plan for future growth and prosperity.